A Toolkit for Mobile App Development for Ending Violence Against Women

Identify required resources

Once you have finalized prototyping and testing the app, it is time to consider what resources you will need to build a mobile app. Below are the factors that we kept in mind.

Cost: The cost depends entirely on the type of app you want to build. For example, it can range from $3,000 to $8,000 for a simple and basic app to $50,000 to $150,000 or more for a more complex app loaded with a number of features.

Therefore, you need to consider what your requirements for your app idea are and get some quotes of the actual development cost from experienced app developers. To get a good sense of the budget, you may use app development cost calculators provided by several mobile app and platform companies below.

Otreva App Calculator

New Signature Mobile App Calculator

Kinvey mBaaS Savings Calculator

Kony App Calculator

Revenue:You will need to determine how you will pay for the apps development, ongoing maintenance, and future updates or iterations. Many apps designed for social causes are funded through grants or investment from donors or NGOs. Others are paid for through funds raised from sponsorships, crowdfunding, or other fundraising efforts. Some apps generate their own revenue through advertisements, and some charge users to download the app. Apps with revenue generating potential can sometimes attract investment capital, where such markets exist. Try completing the Business Model Canvas or other business model tools included in the tools section to help you reflect on your revenue and costs.

Time: The time required to build an app greatly varies depending not only on the number of features and the complexity of each feature, but also on who is designing, implementing and testing your app. It takes at least 2 to 3 months to develop a basic stand alone app and more than 4 months to create an app with backend integration from start to launch.

App developer: The type of app development partner or method you choose will impact the budget and timeline of the project. For instance, offshoring development or using freelancers is a lower cost option compared to working with specialized mobile app development agencies. Choose a developer that fits your needs in terms of budget, timelines, quality, and experience.

Content development: Creating a content intensive app requires an additional amount of hours and days. There may be a delay in the process until the contents are available, adding to the time it takes to build an app. In the case of end users who have difficulty reading, the App may require animation, videos, specialized icons, and the extensive use of voice content to replace the written word. This adds cost and time to the development of the App and may involve the added expense of hiring actors or other specialists.

Translation: Consider the cost and time for language translation if you want to localize your app.

Partners: The successful promotion, maintenance and sustainability of your app will depend upon including the right stakeholders during implementation. Identify stakeholders and/or partners who you will to engage for: feedback, input or approval during development, support to launch and promote the app, and ongoing involvement to ensure content and resources are updated and responsive to needs. Consider what motivation or incentives each of them needs, and be sure you are aligned in your goals, expectations and timelines.